Trenza was a side-hustle of mine that thrived between 2017-2019. I recently left the project to focus full-time on contract clients and other endeavors.
WHAT IS TRENZA?
Trenza, at the core, was a Community Social Entrepreneurship Endeavor. What does this mean? We saw our community (of pretty dope Latinas and their allies) as both the investor and beneficiary. We focused on building off already existing talent/potential and then utilized our community to grow it! We believe that we are stronger, together.
Trenza aimed to shift mentalities surrounding the Latinx community and the fashion/retail industry through reimagining and expanding the spaces Latina creatives fill.
Simply put, we see society's (and our own) mentalities shifting from "Latinas are consumers of product" to "Latinas are producers, owners, and investors of product".
Trenza functioned as a multi-channel experience where our audience, designers, and brand felt empowered to connect with their favorite #Jefas via IRL events and an online e-commerce shop.
So, WHAT DID YOU DO?
My specific role at Trenza was to build out a robust event marketing funnel. I created a monthly thematic event series (recaps can still be seen here) that brought in ~1K women in the NYC tri-state area in less than a year; on average, tickets sold out within 3 hours of promotion, and 2/3 of online-commerce sales were driven by events. I also developed an outreach strategy that directly resulted in partnerships and sponsorships with major brands and corporate ERG’s, such as: VaynerMedia, Spotify, Bulletin, BuzzFeed, BumbleBizz, Drink Ramona, Artists & Fleas, WeWork, and The Wing.